The ‘Cantenna’ can be plugged into a television and allows users to stream football games on their devices. MillerCoors said the product was inspired by the current climate and the fact that sports fans are largely restricted to watching broadcast games, rather than attending live matches.
Miller Lite said that digital sports viewing has increased due to Covid-19, with over a third of total sports viewers streaming live games online.
The beer brand has released a parody video, warning against the perils of illegal streaming and using “shady Russian sites”, and promoting the Cantenna as an alternative.
The “can-novation” has been released as part of a digital marketing campaign being conducted on social media and other channels.
Stephanie Clanfield, associate marketing manager at Miller Lite, said: “Streaming live sports can get frustrating and expensive and if cord-cutters want to watch football, they’re often forced to resort to sketchy, unreliable, illegal streaming. Miller Lite is determined to bring you smooth streaming and make your Miller time a little easier with the new Miller Lite Cantenna.”
The brewer is giving fans, aged 21 and over, the chance to win a free Catenna by entering into an online draw which closes on 12 October.
Last year, Miller Lite launched a beer can the doubled as a 10-button games console.